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03 Sep 2025
Market Update

Phuket Real Estate Market Update 2025 | PREYA Market Trends

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Phuket Real Estate Market Update 2025 | PREYA Market Trends

The Phuket real estate market continues to demonstrate strong growth and unique dynamics, according to a recent seminar hosted by the Phuket Real Estate Association. With a notable increase in tourist arrivals and a rise in infrastructure and branded developments, the island is solidifying its position as a premier destination for both lifestyle and investment.

Key Market Insights:

  • Growing International Demand: The number of tourists from the UAE has increased, while long-haul visitors, particularly from Russia, the UK, the US, and Europe, are on the rise. These long-haul travelers are increasingly looking for long-term stays and rentals.

  • Shifting Buyer Demographics: The buyer profile is dominated by Russians, who account for 70% of transactions, followed by Europeans, Scandinavians, and buyers from Dubai. The average age of buyers is between 40 and 60 years old. In 2025, Chinese buyers represent the largest share at 27%, with Thai buyers at 20% and Russians at 8%. There is also a growing interest from Germany.

  • Market Activity: Sales transactions saw a 20% increase this year, despite a 4% reduction in sales inquiries compared to last year's post-COVID surge. Rental inquiries have increased by 5%. Buyers are still actively searching for properties, but they are focused on good value and added-value propositions.

  • Condo Market Trends: The condo market is seeing a notable increase in activity, primarily because the ownership setup is less complicated for foreign buyers. Condos account for 70% of all sales transactions.

    • 1-bedroom units make up 50% of all transactions, with an average price of THB 86,000 per sqm.

    • 2-bedroom units have an average price of THB 83,000 per sqm.

    • The top five resale condos are older buildings priced at THB 2-3 million.

  • Villa Market Trends: Villas remain a popular choice for buyers.

    • 3-bedroom villas are the most transacted, accounting for 55% of all villa transactions. The average price is THB 50,000 per sqm, for a 200 sqm villa on an 80 sqw (320 sqm) plot.

    • 2-bedroom villas account for 19% of transactions, while 4-bedroom villas make up 17%.

  • Off-Plan vs. Resale: The price of off-plan properties is currently about 55% higher than resale properties. Resale properties are attractive to buyers due to lower prices and larger sizes.

Key Challenges & Opportunities:

While the market is strong, there are challenges related to ownership processes, legal issues, and opening bank accounts for foreigners without a work permit. Despite these issues, the increase in international schools, international hospitals, and branded hotel developments like LXR, Ritz Carlton, Sheraton, and Intercontinental all contribute to Phuket's long-term appeal. The presence of over 100 developer companies and 200 new projects from outside Phuket signals robust confidence in the market's future.

For buyers seeking property in Phuket, it is essential to work with a local expert who understands the unique market dynamics and can help navigate the ownership process.